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“One of the Best Ways to Improve
Response, Sales and Profits!”

 

Dear Small Business Owner,

Are you fed up with lousy advertising response? Are you spending hard-earned money for hardly-worth-it results? Do you need more customers but can't seem to get them?

A Common Problem

Well, the problem may be with the writing and “look” of your advertising piece! By “piece” I mean any type of promotional material - a sales letter, display ad, web page, postcard, insert, yellow pages ad, etc.

You see, most ads are poorly written. They are put together by ad salespeople or by business owners themselves. Usually, neither has the necessary skills to create strong, response-generating promotional pieces.

So, what's the difference? If your marketing materials are not created or at least critiqued by a good advertising copywriter, you're throwing money away on poor ad response.

An Effective Solution

If this is your situation, I can help. My "advertising fix" will improve your piece, significantly increasing your response. This increase in response can be the biggest factor in increasing your profits.

You see, once a promotional piece is fixed (improved for optimum response), there is no additional cost - vs. the old piece - to use it. So your advertising expense will stay the same, but your response will increase. This will lead to a corresponding increase in sales!

A Dramatic Difference

The end result, of course, is higher profits (along with the great feeling this brings!). Let me illustrate.

 
 
 
Original
Piece		 Fixed
Piece
Ad Dollars Spent: $500 $500
New Customers: 20 30
Cost of Each New Customer: $25 $17
(50% increase)
Revenue per Customer: $75 $75
Total Revenue: $1,500 $2,250
($75 x the # of new customers)    
- Cost of Goods/Services (33%): $500 $750
- Ad Dollars Spent: $500 $500
Profit: $500 $1,000
(100% increase)
 
 

In this example, a 50% increase in response creates a 100% increase in profits. Of course the numbers will vary from business to business, but the results are always dramatic. It's a fact, increasing advertising response is simply one of the best ways to increase profits.

What You'll Receive

You can enjoy similar increases in your business. Here's what I'll do to help you achieve this.

First, I start with a brief survey of your business (that you will have completed).

Next I remove any words, phrases or graphics that do not motivate your prospective customer to respond.

Then I add new, more powerful ones, that highlight your company's uniqueness and trigger the response you are seeking.

Last, I utilize a more readable and eye-appealing layout/design, based on similar successful pieces.

 

 

You can choose between 2 makeover options.

Hand-Written Basically, I sit down with your completed survey, advertising piece and sheet of paper, and make the changes suggested above. Your ad rep or graphic designer can then use these to put together a new, more effective piece! Investment: $100 - $150 per piece or per page.

Print or Web Ready This option includes everything in the hand-written, taken another step. One of my design or web people will apply all the improvements. The result will be an attractive, customer-creating promotional piece, ready to send to the printer or upload to your website! Investment: $150 - $250 per piece or per page. An exact quote will be given after viewing your advertising piece.
 

To start the process, mail, or preferably, email me the advertising piece you want improved. In return, I will send you a no-obligation price quote and brief business survey. The survey will help to customize the improvements to your particular business. Once I receive payment and the completed survey, I will go to work improving your material. You'll love the results!

To Higher Response,


P.S. My advertising makeover will dramatically boost your response, sales and profits. It will quickly pay for itself and grow your business each time it's used. Mail or email your piece today!